At this point, I wish I had a digital camera in order to share their sense of humor with you but instead, I am reduced to simply describing the lovely hallmark moment in text.
The photo on the front of the card is either circa 1930s or cleverly made to look it with a woman standing next to a basket of fruit outside of a general store complete with vintage 7-up advertisement on the side of the building. There is a price placard sticking up out of the fruit that says .39@ (pretend that is a cents sign). When you open the card, it says:
"Looks like your melons are a little lower this year."
Yeah...birthdays are great....